From April 7th-10th, WATSON was present at Salón Gourmets 2025, Europe’s leading fine food and beverage fair, held in Madrid (Spain).
Represented by our Spanish partners ASINCAR and IGP Miel de Asturias (IGPMA) WATSON was introduced to a wide audience of industry professionals and food sector stakeholders.
Connecting with key industry players
Salón Gourmets is one of the most prestigious international events in the agri-food sector, offering an exclusive platform for showcasing the latest trends and high-quality products.
The fair attracted professionals from restaurants, hotels, distributors, catering services and specialised stores, making it the ideal venue to raise awareness about WATSON’s innovative approach to food traceability and authenticity, as the fair brings together key industry players—such as producers, distributors, retailers, chefs and food experts—who are directly involved in the high-quality food supply chain and stand to benefit from improved transparency, safety and consumer trust.
Sharing the WATSON vision
Throughout the four-day event, ASINCAR and IGPMA actively engaged with visitors, distributing WATSON promotional materials and sharing insights into how our project is leveraging advanced technologies to improve transparency in food supply chains.
Their participation helped to spark interest and dialogue about the importance of traceability in protecting product authenticity and ensuring consumer trust, especially in high-value food sectors such as honey.
Events like Salón Gourmets are key to expanding WATSON’s reach and connecting with potential collaborators, industry experts and end users.
Through our participation in such events, our project continues to build momentum and bring attention to the urgent need for smarter, safer and more transparent food systems!