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Cereal & Dairy
Cereal & Dairy
Improving traceability in the cereal and dairy chains in Finland
Ever picked up a craft beer or a piece of local cheese and wondered whether its story is as authentic as its flavour?
Let’s uncover what really happens from farm to fridge
In today’s market, cereals and dairy products travel through long, complex chains before reaching your table. Along the way, things can go wrong, and sometimes, they are made to go wrong.
A bottle of beer might claim to be brewed with local grains. A block of cheese may promise origin, ingredients or artisanal methods that are not entirely true. And with traditional paper labels, there is no real way for consumers or authorities to look beyond the ink.
Producers (especially small local ones) struggle to prove that their work is as honest as they say it is.
As a result, there is a food chain full of effort, but with gaps in trust.
Watson solution
Watson steps in to give every product its own traceable, digital identity, a kind of passport that follows it from the farm to your fridge.
Real-life scenarios where Watson works its magic
Bringing transparency to brewery chains
Users can scan a code on a bottle and immediately see where the beer was made, which cereals and other raw materials were used and the key processing steps and timelines. All the information is consolidated in one place, simple and accessible.
Smarter identities for cheese and dairy products
Each cheese batch (or even each item) receives a smart identity. Producers and retailers can track it from milk intake to processing to store shelf, while consumers can verify all claims with a single scan. If something goes wrong, producers can contact affected customers directly.
The story behind the data
Watson gathers the right details at each step of the chain.
At the farm, it records ingredient origins and production dates. In the processing plant, it captures methods, metrics and conditions. At retail, it registers item acceptance and uses visual label processing, even helping visually impaired consumers read product information through colour scanning.
And once the product is at home, consumers can still follow its journey or contact the producer directly.
Each item carries a secure identity of its own, protected against tampering and linked to a single, shared history that cannot be rewritten.
Who wins when Watson is in action
The result?
A product whose story is finally open to everyone
What Watson delivers is a food journey without shadows. Every beer bottle or cheese wedge carries proof of where it came from, how it was made and who stood behind it.
Transparency is achieved effortlessly, and trust becomes part of every purchase.
LEAD PARTNER: UpCode
More information
For further details, check out our Pilot Booklet: