Watson will host a live webinar on October 24th, 2025, from 10:30 to 11:30 CEST!
This one-hour online session is free and open to anyone interested in food authenticity, transparency and traceability, but prior registration is required:
After the success of our previous webinar on wine, dairy, cereals and white fish, we continue the conversation by exploring how technology can reduce fraud and improve transparency in new food sectors.
In this session, Watson partners will present real-world use cases in olive oil, meat and honey, sharing insights into the technologies and practices being used to tackle fraudulent activities and strengthen trust in food supply chains.
Sector-specific approaches to food traceability
During the webinar, you will hear directly from experts working in three different supply chains, each presenting practical examples of how Watson’s methods and technologies are applied in the field.
This is a unique opportunity to understand the specific challenges and solutions in each sector and to learn how cutting-edge technologies can make food systems more transparent, traceable and trustworthy.
Agenda
- Welcome & Introduction – Eleni Chatzidimitriou (reframe.food)
- Examples from sectors:
- Olive Oil – Nicolò Cultrera (Institute of Biosciences and Bioresources – IBBR-CNR)
- Meat – Dagmar Brüggemann (Max Rubner-Institut)
- Honey – Armando Menéndez Estrada (Asincar)
- Q&A session: an open space to exchange ideas and discuss how different technologies can make a real impact on reducing fraud and building trust in the food sector.
DO NOT MISS OUT!
This Watson webinar is a great opportunity for professionals in food production, regulation, retail, or research to gain practical insights and learn from real-world applications.
Connect with experts, share your questions and engage with a growing community dedicated to building trustworthy and transparent food supply chains!