Our Cluster
United by a common goal
At Watson, we believe transforming Europe’s food systems starts with trust, and that trust is built through collaboration, innovation and traceability.
That is why we are proud to be part of the EU Cluster for Food Traceability and Trust, a cross-project initiative!
The cluster brings together 13 innovative projects —Watson, THEROS, ALLIANCE, FishEUTrust, Sea2See, CUES, TealHelix, TITAN, FOODGUARD, ROSETTA, INFOODMATION, DRG4FOOD and EFF-CoP— all working toward a common goal: to make Europe’s food supply chains safer, more transparent and more resilient.
OUR AIM
Through the use of digital technologies, scientific research and policy innovation, our cluster aims to:
- Tackle food fraud and safety concerns.
- Strengthen traceability from production to consumption.
- Support sustainable and trustworthy food value chains.
With our collaborative effort, we are building the future of food systems, one that puts trust, transparency and sustainability first!
A holistic frameWork with Anticounterfeit and inTelligence-based technologieS that will assist food chain stakehOlders in rapidly identifying and preventing the spread of fraudulent practices
Watson is a 3-year project funded by the Horizon Europe programme, aimed at tackling fraudulent practices in the food supply chain. The interdisciplinary consortium of 47 partners from 20 EU and non-EU countries is working together to develop a holistic traceability framework that integrates data-driven services, intelligence-based toolsets and risk-estimation approaches, enabling food safety authorities to detect and prevent food fraud more effectively.
An integrated toolbox for improved verification and prevention of adulterations and non-compliances in organic and geographical indications food supply chain
THEROS aims to implement an integrated toolbox being capable to modernise the process of verifying organic and geographical indications food products and preventing adulterations and non-compliances, through the use of various technological innovations and data sources, while demonstrating enhanced security, transparency and interoperability in the quality labelled food supply chain.
More information: theros-project.eu
A paradigm shift in the management of quality labelled food supply chains Against Food Fraud
ALLIANCE is a three-years long project funded by the European Union flagship research and innovation programme Horizon Europe. The project consortium consists of 25 organisations leaders in food supply chains, public policy, industry-specific technological development, innovation management, academia and public administrations.
More information: alliance-heu-project.eu
Enhancing Trust in EU Fish Sources
FishEUTrust will establish five Co-creation Living Labs in the Mediterranean Basin, the North Sea and the Atlantic Sea. These will enable innovation and process validation and demonstrate the project’s supply chain solutions. Examples of supply-chain innovation include creating sustainable business models, protecting cultural and culinary heritage, short food supply chains, exploiting underused fish species, and innovative engagement activities to stimulate positive consumer behaviour.
More information: fisheutrust.org
Innovative blockchain traceability technology and stakeholders’ engagement strategy for boosting sustainable seafood visibility, social acceptance and consumption in Europe
Current seafood traceability tools and services have the potential to take advantage of novel blockchain technologies to obtain a wide range of data making sustainable seafood practices more visible to consumers. Sea2See project fills in existing seafood traceability gaps through the development of an innovative end-to-end blockchain model, and both professional and consumer applications to increase trust and social acceptance of sustainably fished and farmed seafood.
More information: sea2see.eu
Consumers’ understanding of eating sustainably
CUES addresses the urgent need for a more sustainable food system that benefits the environment, society, and the economy. The project aims to foster a Triple Change in the food system concerning culture, food value chain, and policy. To this end, CUES will pilot nine food system interventions and policy dialogues, actively involving consumers, food value chain actors and policymakers. A learning community and toolkits for behavioural change and communication will be developed to motivate 3 million consumers to make sustainable food choices.
More information: cuesproject.eu
Aiming to empower consumers with personalised and inclusive labelling solutions that promote sustainable food choices for everyone.
The TealHelix is an EU funded project which aims to empower consumers through personalised and inclusive approaches to food sustainability. To do so, TealHelix uses motivational matching to develop labelling strategies and digital innovations that will address consumer resistance to sustainability and improve decision-making. Operating across six pilot countries, it will combine life cycle analysis, results from research in social and economic contexts, and consumer behaviour theories.
More information: tealhelix.eu
Enabling transparency in food supply chains by implementing innovative solutions to boost health, sustainability, and food safety
TITAN is a 4-year project that will provide an extensive platform for the development of a wide range of innovations that aid transparency and address societal and planetary health to make the food system fair, healthy, and environmentally friendly. The innovations will be supported by cross cutting Work Packages dedicated to stakeholder interests, implementation of digital technologies, policy recommendations, business support, management and communication and dissemination.
More information: titanproject.eu
Microbiome applications and technological hubs as solutions to minimize food loss and waste
FOODGUARD aims to develop and demonstrate co-created solutions that will support innovations and advances based on the microbiome, microbial activities, and technology hubs to address food, health, economic, and environmental challenges. The envisioned approach consists of a framework of toolsets and methodologies to provide sustainable solutions in food processing, packaging, and across the food value chain to address food shelf-life increase & waste reduction holistically.
More information: foodguard-project.eu
Reducing food waste due to marketing standards through alternative market access
ROSETTA is committed to exploring the relationship between food waste and marketing standards. The project aims to pioneer sustainable solutions and transform its approach to food resources as it comprehends and quantifies the influence of marketing standards on food waste. Its primary objectives include the development of alternative marketing models, a mission it aims to achieve through 5 pilot cases.
More information: rosetta-project.eu
Optimising food information & communication towards healthier and more sustainable dietary patterns
INFOODMATION aims to explore how mainstream media, social media and marketing influence consumers’ food choices. The project will map communication strategies used by 3 key actors, and assess their effects on dietary behaviours. Through this analysis, INFOODMATION will identify best practices, develop responsible business strategies, and provide policy recommendations to foster healthier and more sustainable food choices among consumers.
More information: infoodmation.eu
Empowering a fair and responsible European FoodRegister, fostering citizen sovereignty and creating a data-driven food system
DRG4FOOD paves the way for a trusted, data-driven food system that places consumer rights and digital responsibility at its core. Through a combination of pilot projects, open calls and collaboration with innovators, the project explores how data can be used responsibly in areas like food traceability, targeted nutrition, and consumer empowerment.
More information: drg4food.eu
European Food Fraud Community of Practice (EFF-CoP): From Outset to Operation
The project aim is to revolutionise the combat against food fraud and enhance transparency in our food supply chains. How? By establishing and mobilising the “European Food Fraud Community of Practice” (EFF-CoP), a sustainable Research and Innovation eco-system of food fraud researchers and end-users based on solid sociological principles. EFF-CoP unites a wide range of stakeholders (from scientists and regulators to industry leaders and fraud awareness networks) to launch the EFF-Hub and start building a vibrant European Food Fraud Community of Practice.
More information: eff-cop.eu
Events
Don’t miss our cluster events!
The EU Cluster for Food Traceability and Trust actively collaborates through webinars, workshops, conferences and public events.
Stay updated on our past highlights and find out where to connect with us next!
Seafood Traceability – New Legal Framework Webinar
Date: April 3rd, 2025 Description: This webinar brought together policy and industry experts to explore new legal requirements for seafood
Traceability & Verification in Food Supply Chains – The Technological Perspective
Date: February 21st, 2025 Description: A deep dive into technological innovation in food traceability. This cluster webinar explored emerging tools,
“Securing our food supply chains” webinar series
Date: September 11th-13th, 2024 Description: This milestone event marked the first official gathering of the cluster. Titled “Securing Our Food
Resources
Access cluster resources: videos, presentations & more
Browse the latest materials produced in collaboration with our cluster partners.
These resources offer insights into shared research, joint events and innovations developed across the EU Cluster for Food Traceability and Trust.
Watson Cluster Webinar – Traceability & Verification in Food Supply Chains
Want to learn more about the EU Cluster for Food Traceability and Trust?
Follow our Cluster on LinkedIn for updates, insights, upcoming events and shared resources.