On November 24th, the radio programme “Más de Uno Oviedo” from Onda Cero was broadcast from ASINCAR. The main objective was to provide testimonials and valorize the relevance of the food quality labels, such as PGI, PDOs, and other quality schemes.
So, Julio Fernandez, president of IGPMieldeAsturias, partner in WATSON, expressed the importance of being together around this association and how this joint brand impact positively in the sells and customer loyalty.
During his interview, the General Manager of ASINCAR commented on the different innovation works that the Technology Centre is performing to control and maintain the authenticity of these high-quality products, as in the case of the WATSON project.
Check here: https://lnkd.in/dkTDiBd4 (minute 16:50-18:30)