On November 24th, 2023, our partner ASINCAR hosted the radio programme “Más de Uno Oviedo” from the Spanish radio station “Onda Cero”, where it introduced WATSON to the wide audience of this popular radio.
The primary objective was to provide testimonials and highlight the importance of food quality labels, such as Protected Geographical Indication (PGI), Protected Designation of Origin (PDO), and other quality schemes.
For more details, you can listen to the full programme here (minute 16:50-18:30).
Key aspects from our participation in the radio
The radio programme “Más de Uno Oviedo” was broadcast from ASINCAR’s Technology Centre in Noreña, in collaboration with Consejería de Medio Rural. This broadcast aimed to enhance understanding of the “Alimentos del Paraíso” brand, showcasing the finest primary production from Asturias and emphasising the significance of these high-quality products for the local economy and employment.
During his interview, ASINCAR elaborated on its various innovative initiatives undertaken to control and maintain the authenticity of high-quality products, specifically mentioning the WATSON project, showcasing its role in ensuring product integrity and traceability.
ASINCAR’s participation in “Más de Uno Oviedo” highlighted the crucial role of quality labels in the food industry and showcased the innovative efforts of the WATSON project in maintaining product authenticity.
This broadcast provided valuable insights into the significance of high-quality products for the local economy and emphasised the collaborative efforts required to ensure their integrity.
